From scratch to brand
Building a recognised brand from a small, self-funded business, and the systems I wish I had built sooner.
Speaking, training & media
Talks built on real projects.
For expos, chambers, associations, universities and podcasts: talks, panels or hands-on workshops.
Talk topics
What I speak about
From waste to worth
How value-added materials (GFRG, SFRG, GFRC, engineered stone) change what customers will pay.
Workshop to world
Getting a Pakistani product ready for international buyers, from sourcing to the first container.
Selling without discounting
Presentation, trust and follow-up: the habits that win hotel and corporate clients.
What expos really teach you
Lessons from 30+ national expos on stands, footfall and orders.
Training people who build businesses
Teaching craftsmen practical skills, and why the best teams learn on real jobs.
Media
Featured on digital news channels
Public News · Good Morning
Live studio interview.
Watch clips ↗Express News · Express Digital
Feature on Murad Interiors.
Watch reel ↗Discover Pakistan
Interview about engineered-stone planters.
See on LinkedIn ↗For organisers
Speaker bio
Abdul Rasheed is the founder and CEO of Murad Interiors (est. 2008, Islamabad), a manufacturer of GFRG and SFRG decorative ceilings, GFRC, engineered-stone planters and artificial trees whose clients include Islamabad Marriott and DoubleTree by Hilton. He received the EAROPH Award for Sustainability (2024) and the Australian Pakistani National Association Community Enrichment Award (2024), served as COO of the association's APNA PSL 2024, and co-owns Planter Home Pty Ltd in Australia. He mentors entrepreneurs on sales, branding, systems and export.
Request Abdul for a talk or training
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