Abdul Rasheed.
Work with me
What I build

From waste to worth.

Four materials, four product lines. Each one started with an ordinary or discarded material and a better way to work with it.

  • Plaster of ParisGFRG & SFRG decorative ceilings and mouldings
  • Ordinary Portland cementGFRC architectural elements
  • Waste stoneEngineered-stone planters
  • Forest wastePremium artificial trees
Decorative moulded dome ceiling with a crystal chandelier under a skylight
01From plaster of Paris

GFRG & SFRG decorative ceilings and mouldings

Plain plaster is cheap and easy to copy. Strengthened with an innovative binder and reinforced with glass fibre (GFRG) or sisal fibre (SFRG), then cast in our own moulds, it becomes decorative ceilings, cornices and mouldings for hotels, offices and homes.

  1. Before

    Plaster of Paris, the standard ceiling material

  2. Process

    Innovative binder + glass or sisal fibre, cast in moulds from Guangzhou Xingyang and RECKLI

  3. Product

    GFRG & SFRG ceilings, cornices and mouldings

The business lessonCustomers stop comparing you on price per square foot when the product itself is different. Better materials gave us a reason to charge for design and finish.

Classical facade with mouldings, pediment, columns and cornices
02From ordinary Portland cement

GFRC architectural elements

Ordinary cement, combined with an innovative polymer binder and glass fibre, becomes glass-fibre reinforced concrete (GFRC): thinner, lighter and stronger elements for exteriors and interiors. I worked with Wacker's construction-polymer team in Dubai on polymer grades for GFRC.

  1. Before

    Ordinary Portland cement

  2. Process

    Innovative polymer binder + glass fibre, formliners and moulds

  3. Product

    GFRC architectural and decorative elements

The business lessonGo to the people who make your raw materials. One technical meeting can save a year of trial and error.

Murad Interiors engineered-stone planter at Mövenpick Hotel Islamabad
03From waste stone

Engineered-stone planters

We bind waste stone with our own proprietary polymer binder and glass fibre, then finish each planter by hand, for hotels, offices and homes. These planters received the EAROPH Award for Sustainability in 2024 and are exported to Australia and the USA.

  1. Before

    Waste stone

  2. Process

    Proprietary polymer binder + glass fibre, moulded and hand-finished

  3. Product

    Engineered-stone planters for indoor and outdoor spaces

The business lessonA product with a story sells better than a product with a price. The material itself became part of the brand.

Lounge styled with artificial palms and hanging plants
04From forest waste

Premium artificial trees

We build custom trees from forest wood, hardware and high-quality artificial foliage, sized for lobbies, malls, restaurants and homes.

  1. Before

    Forest waste wood

  2. Process

    Trunk building, hardware and hand-placed foliage

  3. Product

    Premium custom artificial trees

The business lessonCustom work is slower, but it is hard to copy. Make the standard range profitable and use custom work to build the name.

We don't sell materials. We sell what they become.
Abdul Rasheed

Making a product that should sell for more?

A Product-to-Market review looks at material, presentation and price together.

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